Blogging in Ischgl

A PLACE OF INTERNATIONAL TRENDS

In a world of complete media oversaturation, only the most bizarre and creative concepts survive. Anyone who swims with the flow will drown in the media and give space to lateral thinkers. The digital age offers us opportunities like never before and now it is time to make adequate use of them. Whether gastronomy, the music industry or the fashion world – all of them find themselves in new worlds and markets and are constantly faced with new challenges. However, these tasks also enhance thorny opportunities. Ischgl has always been a place of trends, a place where tourism looks into direction future. A location that adapts international developments and innovations, transports them into a specially designed snow world and interprets them in a new way. Twice this winter, stars, bloggers, models and musicians stop at the place of trends – blogging in Ischgl! Blog Convention in the Designhotel Madlein▪ – a new kind of futuristic social media project. A creative event concept that combines and stages key terms such as entertainment, virality, lifestyle and digital aesthetics in a new way. The Blog Convention tells a digital story in the fairytale town of Ischgl. Each selectively invited guest tells the story within the same framework, but have a different perspective due to its own target group. The aim was to create a story away from the world of snow and sports. A story that reaches a new target group and sets the scene for Ischgl in a new way. Almost 30 invited guests experience the networking & lifestyle trip of a lifetime and make it go viral online. Models, film producers, social media managers, fashion bloggers, musicians – all at the same time in Ischgl – but not for skiing or yodeling, but to get to know each other and to explore the place in a different way. This story was followed by millions of people, almost 10 million online followers watched constantly and explored the world of adventure in the mountains in front of your displays. Clicks, clicks, clicks and even more clicks.